Your website is like a book on a bookshelf. How do you make it into something that wants to be picked up off the shelf (out of allll the others out there) and looked at and then bought from the store, or noted to come back to later? Several weeks ago, I did a quick […]

Are headlines truly important? As creatives who are consistently crafting informational blog posts, helpful Instagram captions, and new sections on our websites, we are constantly trying to come up with the first words our clients put their eyes on: the headline. Aka what they read to decide if they want to read the rest of […]

Yesterday I asked my Instagram people what their biggest pain point is with copywriting; what constantly makes them unsure; what they struggle the most with. This morning I opened IG to a variety of replies, but one summarized them all: how do we deal with “blank page fright”? The phrase resonates so much with me. […]