A couple summers ago, I started to write copy for small businesses. What’s crazy now is what I DIDN’T know: the basic structure of a piece of copywriting. I took an online course by Kelsey Foremost, and learned so much (and am still learning!) about what makes good copy. So, if you are like me, […]

Your website is like a book on a bookshelf. How do you make it into something that wants to be picked up off the shelf (out of allll the others out there) and looked at and then bought from the store, or noted to come back to later? Several weeks ago, I did a quick […]

Suddenly it is the tenth day of March and the field that surrounds our house is sprouting green. I am SO ready for spring—more ready than I could possibly tell you! The beginning of spring means the end of winter, which means remembering what was good about this winter. Here is (part of) my list. […]

Looking for Joy

Feb 23, 2022

Last Sunday, I chatted with a friend briefly about digging for joy: how it keeps us going, keeps us believing in good things even when it’s hard. The conversation reminded me of something I wrote last winter: “I don’t know when light will break through for us. We’re praying for spring to come…for our house […]

Do you enjoy click-bait? You know—those tantalizing headlines that use lots of emotional, sensational words that really make you curious but also turn you off? The art of marketing is often taught as that thing itself, aka click-bait—if those words get clicked, it’s a win for the business. If the sale gets made, the story […]

Today is one of those days that I feel uninspired and unmotivated. I mostly want to curl up in my cozy bed and sleep for the afternoon, or else snuggle with my husband on the couch and read a favorite, familiar book—the kind that makes you get lost to the world and come back with […]

One of the things I learned the fastest when I started my own business doing copywriting? That I needed to write a lot of words about copywriting in addition to the actual words for websites and captions and ads that I routinely write for my clients. If you’re a service-based business owner, you get this […]

One of the things I dislike most in the world is pressure. It’s most likely because I am a people pleaser; almost every day I think through what feels like a million things that I wish I could do, I wish I could help people, I wish I could say yes to another new obligation. […]

We’ve been saying it since July, or maybe even June, Marshall and I— “Can you believe we’ve been married almost a year?!” No. We can’t. But we have! This Sunday will be one year since September 26th, 2020, the day when we made a covenant with each other and God to love each other for […]

It happened again the other evening—one of Marshall’s new professors asked me what I do. When I told him that I’m a copywriter, he said “Ohhh… so like you work with books?” Nope. He’s not the odd one out, though—it’s rare for me to tell someone what I do and have them understand it right […]