This morning Marshall called me soon after he left for class. He just wanted to tell me I should start my car at least fifteen minutes before I needed to leave—there was so much frost that he figured I would freeze otherwise. Does that mean fall is over?  I sort of think it does. I’m […]

I checked my emails just a couple hours ago as we sat in the Cincinnati airport waiting to fly to Denver. From there, we will head home to Boise after sweet weekend trip for a friend’s wedding in Ohio. I had a new inquiry in my inbox wondering how I could help them learn marketing […]

On October

Oct 27, 2021

I usually use a template when I write blog posts, but not today. My writing tends to lean heavily on routine (as do most parts of my life, honestly) but this time I’m stepping away from that just to say, candidly: sometimes rhythms get tired and sometimes months are hard, and you can’t do the […]

One of the things I dislike most in the world is pressure. It’s most likely because I am a people pleaser; almost every day I think through what feels like a million things that I wish I could do, I wish I could help people, I wish I could say yes to another new obligation. […]

We’ve been saying it since July, or maybe even June, Marshall and I— “Can you believe we’ve been married almost a year?!” No. We can’t. But we have! This Sunday will be one year since September 26th, 2020, the day when we made a covenant with each other and God to love each other for […]

It happened again the other evening—one of Marshall’s new professors asked me what I do. When I told him that I’m a copywriter, he said “Ohhh… so like you work with books?” Nope. He’s not the odd one out, though—it’s rare for me to tell someone what I do and have them understand it right […]

Are headlines truly important? As creatives who are consistently crafting informational blog posts, helpful Instagram captions, and new sections on our websites, we are constantly trying to come up with the first words our clients put their eyes on: the headline. Aka what they read to decide if they want to read the rest of […]

My husband woke up at four thirty this morning with fever and chills. We had a big day planned for today—I had a full morning of work, some of the local ladies were going to come over in the afternoon, and then we had a long-awaited date night, just the two of us, to celebrate […]

Does copy seem to you like a lowkey, lame part of your business? Maybe you’ve said or thought something like this: “I need to write my about page soon, but I don’t really care how it sounds—I’ll just throw some words up on my website ‘cause writing isn’t really my thing.” “I’m not a huge […]

I was Face Timing my friend Lauren a couple weeks ago, and we were talking about our businesses—she watercolors, I write. We talked about how hard it is to want to tell people that we have something to sell. We sit down to write an Instagram post, or an Etsy bio, and start to feel […]