A few weeks ago, I received a direct message on Instagram after I had posted a poll asking about what to post next: “this or this?” One of my friends replied and said “I’d like to hear your thoughts for people who love to write but are afraid there are already too many voices out […]

A couple summers ago, I started to write copy for small businesses. What’s crazy now is what I DIDN’T know: the basic structure of a piece of copywriting. I took an online course by Kelsey Foremost, and learned so much (and am still learning!) about what makes good copy. So, if you are like me, […]

Your website is like a book on a bookshelf. How do you make it into something that wants to be picked up off the shelf (out of allll the others out there) and looked at and then bought from the store, or noted to come back to later? Several weeks ago, I did a quick […]

Suddenly it is the tenth day of March and the field that surrounds our house is sprouting green. I am SO ready for spring—more ready than I could possibly tell you! The beginning of spring means the end of winter, which means remembering what was good about this winter. Here is (part of) my list. […]

Picture this: your website desperately needs refreshed. The pictures are outdated; and you have twice as many services now as it says (and what copy is there just feels old and used up). You wish you had done the work and got it up and running two months ago, you keep procrastinating, but know you […]

Last Sunday, I chatted with a friend briefly about digging for joy: how it keeps us going, keeps us believing in good things even when it’s hard. The conversation reminded me of something I wrote last winter: “I don’t know when light will break through for us. We’re praying for spring to come…for our house […]

Do you enjoy click-bait? You know—those tantalizing headlines that use lots of emotional, sensational words that really make you curious but also turn you off? The art of marketing is often taught as that thing itself, aka click-bait—if those words get clicked, it’s a win for the business. If the sale gets made, the story […]

Today is one of those days that I feel uninspired and unmotivated. I mostly want to curl up in my cozy bed and sleep for the afternoon, or else snuggle with my husband on the couch and read a favorite, familiar book—the kind that makes you get lost to the world and come back with […]

One of the things I learned the fastest when I started my own business doing copywriting? That I needed to write a lot of words about copywriting in addition to the actual words for websites and captions and ads that I routinely write for my clients. If you’re a service-based business owner, you get this […]

This morning Marshall called me soon after he left for class. He just wanted to tell me I should start my car at least fifteen minutes before I needed to leave—there was so much frost that he figured I would freeze otherwise. Does that mean fall is over?  I sort of think it does. I’m […]