A couple summers ago, I started to write copy for small businesses. What’s crazy now is what I DIDN’T know: the basic structure of a piece of copywriting. I took an online course by Kelsey Foremost, and learned so much (and am still learning!) about what makes good copy. So, if you are like me, […]

Your website is like a book on a bookshelf. How do you make it into something that wants to be picked up off the shelf (out of allll the others out there) and looked at and then bought from the store, or noted to come back to later? Several weeks ago, I did a quick […]

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Copy in One Day

Mar 4, 2022

Picture this: your website desperately needs refreshed. The pictures are outdated; and you have twice as many services now as it says (and what copy is there just feels old and used up). You wish you had done the work and got it up and running two months ago, you keep procrastinating, but know you […]

Do you enjoy click-bait? You know—those tantalizing headlines that use lots of emotional, sensational words that really make you curious but also turn you off? The art of marketing is often taught as that thing itself, aka click-bait—if those words get clicked, it’s a win for the business. If the sale gets made, the story […]

Today is one of those days that I feel uninspired and unmotivated. I mostly want to curl up in my cozy bed and sleep for the afternoon, or else snuggle with my husband on the couch and read a favorite, familiar book—the kind that makes you get lost to the world and come back with […]

One of the things I learned the fastest when I started my own business doing copywriting? That I needed to write a lot of words about copywriting in addition to the actual words for websites and captions and ads that I routinely write for my clients. If you’re a service-based business owner, you get this […]

I checked my emails just a couple hours ago as we sat in the Cincinnati airport waiting to fly to Denver. From there, we will head home to Boise after sweet weekend trip for a friend’s wedding in Ohio. I had a new inquiry in my inbox wondering how I could help them learn marketing […]

One of the things I dislike most in the world is pressure. It’s most likely because I am a people pleaser; almost every day I think through what feels like a million things that I wish I could do, I wish I could help people, I wish I could say yes to another new obligation. […]

It happened again the other evening—one of Marshall’s new professors asked me what I do. When I told him that I’m a copywriter, he said “Ohhh… so like you work with books?” Nope. He’s not the odd one out, though—it’s rare for me to tell someone what I do and have them understand it right […]

Are headlines truly important? As creatives who are consistently crafting informational blog posts, helpful Instagram captions, and new sections on our websites, we are constantly trying to come up with the first words our clients put their eyes on: the headline. Aka what they read to decide if they want to read the rest of […]