Your website is like a book on a bookshelf. How do you make it into something that wants to be picked up off the shelf (out of allll the others out there) and looked at and then bought from the store, or noted to come back to later? Several weeks ago, I did a quick […]

Picture this: your website desperately needs refreshed. The pictures are outdated; and you have twice as many services now as it says (and what copy is there just feels old and used up). You wish you had done the work and got it up and running two months ago, you keep procrastinating, but know you […]

Do you enjoy click-bait? You know—those tantalizing headlines that use lots of emotional, sensational words that really make you curious but also turn you off? The art of marketing is often taught as that thing itself, aka click-bait—if those words get clicked, it’s a win for the business. If the sale gets made, the story […]

Today is one of those days that I feel uninspired and unmotivated. I mostly want to curl up in my cozy bed and sleep for the afternoon, or else snuggle with my husband on the couch and read a favorite, familiar book—the kind that makes you get lost to the world and come back with […]

I checked my emails just a couple hours ago as we sat in the Cincinnati airport waiting to fly to Denver. From there, we will head home to Boise after sweet weekend trip for a friend’s wedding in Ohio. I had a new inquiry in my inbox wondering how I could help them learn marketing […]

One of the things I dislike most in the world is pressure. It’s most likely because I am a people pleaser; almost every day I think through what feels like a million things that I wish I could do, I wish I could help people, I wish I could say yes to another new obligation. […]

Does copy seem to you like a lowkey, lame part of your business? Maybe you’ve said or thought something like this: “I need to write my about page soon, but I don’t really care how it sounds—I’ll just throw some words up on my website ‘cause writing isn’t really my thing.” “I’m not a huge […]

I was Face Timing my friend Lauren a couple weeks ago, and we were talking about our businesses—she watercolors, I write. We talked about how hard it is to want to tell people that we have something to sell. We sit down to write an Instagram post, or an Etsy bio, and start to feel […]

“And now the matchless deed’s achieved: determined, dared, and done!” That is, of course, a wee bit dramatic—but it IS true that I am delighted to have finallyyy opened my new mentoring package up for bookings! Mentoring calls are one of my favorite parts of my job. It is so rewarding and FUN to get […]