Does anyone else here love the Lazy Genius? Her tools for prioritization and reflection have been incredibly helpful for me the past couple years. Last week she published a podcast called “A Mid-Summer Pep Talk” and shared five things that are keeping her afloat right now. They inspired me so much I thought I would […]

“And now the matchless deed’s achieved: determined, dared, and done!” That is, of course, a wee bit dramatic—but it IS true that I am delighted to have finallyyy opened my new mentoring package up for bookings! Mentoring calls are one of my favorite parts of my job. It is so rewarding and FUN to get […]

Lists of favorite things are one of my favorite things. Hence, this list of my favorite books. I’m probably forgetting some, but here are five I always think of as books that have shaped me and my perspective on the world in magical, unforgettable, true ways. The Chronicles of Narnia. I realize this is a […]

I remember seeing a post a couple years ago that mentioned the word “avatar”. I didn’t know what it meant. Now, a lot of months and a new business later, it’s one of the most important things I use in my work as a copywriter.  If you’re a creative, a small business owner, or a […]

Yesterday I asked my Instagram people what their biggest pain point is with copywriting; what constantly makes them unsure; what they struggle the most with. This morning I opened IG to a variety of replies, but one summarized them all: how do we deal with “blank page fright”? The phrase resonates so much with me. […]

          I remember running along the canal one evening late spring. I was listening to the energetic, inspiring Heart + Hustle podcast (hosted by Evie Rupp and Lindsey Roman). It was a podcast about copywriting. I had never heard of copywriting before. A week later I started copywriting. There is a whole lot of backstory […]

My writing group friend Molly said it yesterday—“first blog posts are weird.” They ARE weird, I agree. It feels weird say hey world, it’s me, over here. Here I am saying it though, and this is why: I like to write words. I like to take a thing and write my way through it, make […]