Are headlines truly important? As creatives who are consistently crafting informational blog posts, helpful Instagram captions, and new sections on our websites, we are constantly trying to come up with the first words our clients put their eyes on: the headline. Aka what they read to decide if they want to read the rest of the post/copy/caption.
Headlines are important. The statistic is that 8 out of 10 people read ONLY the headline. Ideally, you want to bump this number up—you want more then just 20% of your ideal clients to read the actually important information that you have taken the time to write in your body copy or blog post.
So how do you write a good headline? Let’s look at some really practical examples you can implement for your next blog post.
1. Speak directly to your ideal client
You know how your head automatically turns when you hear your name or a word that sounds similar? It’s the same with the things we do. We are naturally going to pay attention if someone calls us out. Say something like “Hey creatives—this is for you.” Or “Moms, I wrote this with you in mind.” They’ll know that what you have written will most likely have something worth their time.
2. Ask a question
This captures interest and is an easy way to address a common pain point your client might have. If you’re an artist, you might say something like “Do you need a new birthday gift idea?” Using questions as headlines is especially effective for the times when you are trying to speak directly (even more then usual) to your ideal client. I do think questions can be annoying and click-bait-y sometimes, so do use them sparingly. Often, questions fit especially well as a home page sub-headline, or the first line of a caption or blog post.
3. Tell them exactly what’s coming
This is my favorite method. I’m not a fan of playing mind games with whoever is reading what I’ve written. Say it like it is: “Update on the Sale,” or “Three Techniques for Classy Headlines.” ;-D
Headlines are important—but having some standard templates that you go back to can make them fun and attainable instead of something you stress over. Play with different methods, and make sure you keep your eyes open for other headlines that are done well. They really are everywhere—inspiration isn’t hard to find if you look.
P.S. Comment below with a good headline you’ve seen recently! Then come back later and get inspiration for the next one you write.